Although there are still some hours to go before the month is “officially” over, I can reach a couple of conclusions from my site’s stats, that are unlikely to be overturned:
- Traffic is rising, following the low of December — each of the full weeks of January were higher than the week before.
- January’s total, while higher than December’s, is still less than November’s and is a full 40% lower than January 2021.
It will take a lot more growth to get back to the old traffic levels, but it just seems people are online less right now, as others seem to be observing.
